Showing posts with label make-up artist magazine. Show all posts
Showing posts with label make-up artist magazine. Show all posts

Friday, 10 February 2012

IMATS 2012... Lan Nguyen Beauty for Fashion and Editorial Part 1...

So you all know I went to IMATS (the International Make-Up Artist Trade Show) last weekend and had a fab time. Unfortunately, I wasn't able to go on Sunday as I'd initially planned because of the snow and I was absolutely gutted :( However, I did make it to three out of four of the seminars which I had on my itinerary which I posted here and since there are so many standard 'IMATS Hauls' posts (which I love by the way...) I decided to do something a bit different and post a little about some of the tips and tricks I was able to pick up from industry royalty.

Without further ado, here is the first part of my seminar 'review' of the beautiful MUA Lan Nguyen (celebs she's done include the likes of The Sugababes and Ollie Murs amongst others...) on the theme of 'Beauty for Fashion and Editorial'.
There is so much to learn from such a beauty genius as Lan in just one hour, and when her team were running fifteen minutes late, I was worried that I might end up missing out. However, this is one lady who you can tell really loves her job as she made a big point of pushing the time limitations of the IMATS team afterwards, running about twenty-five minutes over. Plus, the seminar was rammed full of such fab info that no-one left the room feeling like the extra fifteen minute wait wasn't worth it!
So for a bit of background on Lan, she introduced her three models which were obviously in three different stages of the same look. The first had a virtually bare face with a high-rise messy wrap bun slicked back in order to draw the hair from the face making it easier for Lan to work. The second had a kind of Marie Antoinette crossed with geisha-inspired hair which was my favorite hair look and a relatively bare face bar an immaculate looking base. Also, her eye brows were kind of none existent which I'll get onto later. The third and final model had her entire face with a dramatic covering of metallic silver paint, and looking like something from a parallel-universe-film, her hair was arranged hanging from a bar horizontally placed across her head. 
  
Lan explained that she doesn't always have an exact vision of how the models are going to look, or how she will execute a brief which made the audience of make-up enthusiasts stir with excitement as we had no idea what variation on the look each of the models would end up with. 
As she prepped the first model's skin with POREfessional by benefit (apparently one of her favorites for giving a smooth-as-a-baby's-butt base for foundation application... she even said that her celeb client Ruby Wax is a big fan!) Lan began to give those of us who weren't completely aware of the amazing work that she's done somewhat of a star-studded overview of her career so far. As an MUA often working in high-def for fashion, film, television and more, Lan put her work with top brands such as L'Oreal, Tony and Guy, Vogue, Vanity Fair and more down to her 'editorial sensibilities'.
The work she did on this first model was most interesting to me as she used a couple of products which I didn't know existed. Firstly, she used tape in order to create lift around the model's eyes, making a more feline shape. Since the seminar I've see these types of tape used on America's Next Top Model, and they basically act as a 'temporary face-lift'. Next, Lan used plain cosmetic wax in order to conceal the eyebrows. She brushed them upwards with a mascara spoolie and applied the wax with her fingers (making it more pliable and easy to work with) and before I knew it, poof, the model's brows were gone! After dabbing on the setting formula to keep those invisible brows in place. Lan swears by using sponges in order to stipple on her foundation of choice, and she used MAC Full Coverage Concealer just to make those brows look even more neutral than before. Now the model's own brows were gone, Lan was able to map out the 'avant-garde 1940's-50's style straight brow' which she felt was right for the look with a bit of brown powder and a slanted brush. She made a big point of saying that these didn't NEED to be perfect at this stage, but need only give a general idea of how the face would be framed. 

After mixing a cooler and warmer tone of foundation* for the face, she dusted a very metallic white shade mineral make-up loose powder across the cheek bones in order to add to the porcelain effect of this look. It was at this point that Lan went back over the brows in order to reinforce the look that she was after.

Moving onto the lips, Lan used a lip brush in order to apply a mixture of MAC's Danger and Woo shades. She lined the lips before filling them in, and then surprisingly enough she began to pat a variety of neon-coloured loose eye pigments on top of the lipstick**. The effect of this was an almost velvety-matte finish which I'm definitely going to be trying out in A/W 2013, although probably not if I plan on kissing anybody as it might get messy...

In order to tidy the edges of the lips up a tiny bit, Lan applied some of the foundation mix I mentioned before, prior to dusting the cheekbones with the translucent white powder as before and applying a slather of The Body Shop's Radiance Highlighter which was again applied with the fingers.*** On the topic of contouring the face, Lan laughed and told us that she uses so many products in order to contour before a look is complete, and she wasn't joking! She mixes powders and creams in order to gain the best look. Using a mauve-ish colour, she used a flat-topped brush in order to pat the colour under the cheekbones before dusting to blend. Complimenting the darkness of this colour, a hot pink was blended slightly higher on the cheekbones although NOT on the apples of the cheeks as these were kept relatively neutral bar a sprinkling of gold which was then blended into a barely-there lush look across the entire face. The key to this is 'controlled contouring' as Lan says, and basically (as far as I can tell) is all about blending as much as possible and building as you go along. The end of this model's look was completed with a covering of white shadow under the eyes, really allowing them to pop and making fall-out removal once the eye shadow was began much easier to deal with.

And this is what Lan Nyugen refers to as a 'blank canvas'! Took her about twenty-five minutes to do, she must have used at least twenty-five products and this was her base!!! This is incredible to me, especially when considering that the majority of this would soon be covered in the final look with metallic paint. However, Lan feels that all these steps are vital in order to allow a good enough base to carry the heavier products and also to be aware of the shapes of the fact which you would like to prevail in the final look, and she's the boss! 
So this is the most 'wearable' version of the editorial look which Lan created and as you can see, even this is quite extreme! The eyebrows stayed as a simple straight line, there was no eye products applied whatsoever and the lip remained the boldest feature in the look, which I absolutely loved. Especially as this is a big trend for this S/S 2012, keeping a neutral eye but a bolder matte lip. It was really interesting to see how actual mainstream day-to-day catwalk beauty looks inspire the crazy beauty features we see in magazines! 
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Tips and Elaborations...
*A tip which Lan thinks is totally necessary in achieving a balanced-looking base as the skin usually has a mix of tones. She mixes face and body, fluid and heavier creams and using different colours together for most models. If using tinted moisturizer one colour is fine as it naturally balances the skin-tone.
**Lan concentrated more on the middle of the lips with the loose pigments and there was virtually no fallout due to the finger-style application and the adhesive which naturally comes with lipstick! 
***Lan often uses her fingers and she insists that whilst brushes are undoubtedly useful, they are not absolutely necessary for creating great looks. She says that brushes are a 'luxury' and with the growing prices of make-up brushes these days, I must agree.
***
In my next post I will go into the looks of the second and third models, some more tips I picked up during the seminar and a bit of background info on how Lan Nyugen gained her success in the industry so far.
Hope you enjoyed this post and learnt a few bits and bobs if you're considering any kind of career in beauty!
Did you go to IMATS? What kind of beauty career do you want? Do you have a favorite make-up artist or tip I should know about?
Love
gabriellasofia
x

Thursday, 2 February 2012

IMATS 2012... My Plans For IMATS...

IMATS is just two days away now and I'm getting mixed emotions... I'm absolutely dazzled at the idea that HauteFuture, a blog which was just an idea this time next year, has been invited as press for one of the largest international make-up conventions the globe has ever seen. I feel so lucky! I'm super excited, but also kind of nervous as I've never been to IMATS before and I know it's a huge beauty cult event and I don't want to look like a total amateur... not least because I've written myself a little itinerary of the seminars I'd like to attend. Is that a bit nerdy? Nonetheless, here are the seminars I'm hoping to hit, in amongst the shopping and a cheeky visit or two to the VIP section which I referred to in my previous IMATS blog... I've borrowed the seminar descriptions and photographs from the IMATS website.


***
Saturday


9.30am - I need to collect my Press Pass from the IMATS registration team


IMATS London 2012 Educator: David Allen Jones


11.45am to 12.45pmCover FX presents DAVID ALLAN JONES 'Complexion Fundamentals from Runway to Editorial' International fashion make-up artist David Allan Jones will discuss the importance of creating beautiful, luminous skin for runway and editorial. He will discuss ways to integrate CoverFX products into your kit to ensure your models have picture-perfect skin. His extensive make-up work on the runways of New York, Paris and Milan—as well as his editorial make-ups in leading fashion magazines such as ELLE Italia, Flair, Tatler, Wallpaper and Harper’s Bazaar—have earned him international recognition. At LONDESBOROUGH ROOM STAGE.


IMATS London 2012 Educator: Lan Nguyen

1pm to 2pm - Make-Up Artist magazine presents FEATURED SPEAKER LAN NGUYEN 'Beauty Make-up for Fashion and Editorial' Join Lan Nguyen as she discusses the importance of teamwork in the fashion industry, the collaborative process and on-set etiquette. Nguyen’s demonstration will feature editorial and runway looks created with a mixture of products and textures. She will break her process into quick, easy steps, transitioning from natural looks to a few of the fashion looks she created for previous shows. At PALACE SUITE STAGE.

IMATS London 2012 Panel: Oscars

2.45pm - 3.45pm - Make-Up Artist magazine presents ANN BUCHANAN (Hugo), MARK COULIER (The Iron Lady), NICK DUDMAN (the Harry Potter series), DAVID MARTÍ (Gainsbourg: Ve heroique), BJOERN REHBEIN (Anonymous) and MONTSE RIBÉ (Gainsbourg: Ve heroique
'Oscar Panel Discussion' 

J
oin Leonard Engelman and this group of Oscar-winning make-up artists as they discuss the Academy Award process, from presenting their work at the bake-off to walking the red carpet. Moderated by Make-Up Artist magazine publisher and IMATS Director Michael Key. At MAIN STAGE

IMATS London 2012 Educator: Valente Frazier
4pm - 5pm - Make-Up Artist magazine presents KEYNOTE SPEAKER VALENTÉ FRAZIER 'Red-Carpet Make-up: Essential Tools and Techniques' IMATS London 2012 Keynote Speaker Valenté Frazier is an Emmy Award-winning make-up artist with celebrity clients including Tyra Banks, Iman, Rihanna, Kerry Washington and Ciara. From a radiant canvas to the perfect pout, Frazier will reveal his expertise in crafting a camera-ready look by sharing the tips, techniques and Hollywood beauty tricks he uses onAmerica’s Next Top Model and with his A-list clients. At MAIN STAGE.


Sunday


IMATS London 2012 Educator: Kevin James Bennett


11am - 12pmRoyal & Langnickel Brush Mfg. presents KEVIN JAMES BENNETT 'Techniques and Tools' A superior make-up application is determined by artists’ technical skills and the quality of their tools.  Emmy Award-winning artist Kevin James Bennett demonstrates a fashion- forward look using the techniques and tools that help him create beautiful make-up, time after time. At OPEN FORUM STAGE.


IMATS London 2012 Educator: Elessa Vovan

12.15pm - 1.15pm - Crown Brush presents ELESSA JADE of Pursebuzz.com 'Brush Essential Confidential' Make-up brushes are an essential part of any kit, and learning the fundamentals of proper brush application will put you ahead of the curve. Find out what makes an ideal brush, which brushes all make-up artist need in their kits and how each brush creates a different look and finish. Elessa Jade will also show you how to repurpose your brushes in a way you have never seen. At PALACE SUITE STAGE.

IMATS London 2012 Educator: Eve Pearl

1.30pm - 2.30pm - EVE PEARL presents 'HD Bridal Beauty: From Natural to Hollywood Glamour'' The bridal industry is one of the most important and consistent sources of income for make-up artists. Emmy-winning artist and author Eve Pearl focuses on the bride and wedding party, paying special attention to skin tone, color theory and the EVE PEARL® method. Pearl shares her special way of applying eyelashes, creating a natural facelift, remedies for dark circles, blemishes, tattoos, scars and more. Learn how to coordinate bridal trials, book jobs, create bridal contracts, what to charge for services, preparation and organization. Learn how to achieve a long-lasting look on all skin tones, step-by-step corrective make-up techniques and how to advertise and promote your services to brides. At OPEN FORUM STAGE.

IMATS London 2012 Featured Bloggers: Pixiwoo

3pm - 4pm - Make-Up Artist magazine presents SAM and NIC CHAPMAN aka PIXIWOO 'YouTube Guru Q&A' Sam and Nic Chapman, aka Pixiwoo, share the must-have items in her make-up kits and their favorite make-up treasures. They will also answers questions on topics ranging from favorite brushes to make-up application tips to how to get started as a make-up artist or YouTube guru. Pixiwoo have nearly 430,000 subscribers and their videos have been viewed almost 75,000,000 times! www.youtube.com/user/pixiwoo At PALACE SUITE STAGE.

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So I know that may be a ridiculously ambitious itinerary... I don't know how far apart these stages are based or how over-subscribed they will each by, but I'm hoping to at least make it to three of those things per day, so we'll see how it goes! 

Are you going to the International Makeup Artist Trade Show? Have you ever been to a similar event? Which seminars would you go to, given the chance?

Expect OOTD posts to come and hopefully a haul or two also... I'll be posting a full write up of each day too, so hopefully it will all go well and I'll have awesome stuff to report. I literally can't wait!

Love
gabriellasofia
x


Saturday, 14 January 2012

IMATS 2012... Here I Come!

Hey Guys!

Let me apologize in advance for the stock photos which will be featured in this post... I haven't actually been to IMATS before and it's not until February so I guess we'll have to deal with the anticipation until then and just borrow photographs from IMATS' official photo gallery for the purpose of posting. So... Photos courtesy of Make-Up Artist magazine.


So for those of you out there who aren't aware, IMATS stands for the International Makeup Artists Trade Show and it is quite literally the Place To Be if you are a beauty enthusiast. Each year around February time, IMATS comes to London and holds host to lectures, awards sessions and most importantly, tons of our favorite beauty brands! As I say, I've actually never been to IMATS before, but I became interested in it last year whilst I was watching the beautiful Macbarbie07's YouTube channel. She attended one of the shows in the USA, seemed to have a great time and picked up a ton of beauty bits. Naturally I knew I had to go, so this year I got in touch with the beauty editor at Make-Up Artist magazine, Melissa MacGillivray, and chanced to ask if I might possibly obtain a press pass and she said yes! Great success :)


The first ever IMATS was started in 1997 and was located in sunny Los Angeles. The founder of Make-Up Artist mag, Michael Key, is responsible for giving all beauty lovers world-wide this fantastic opportunity to geek out together and enjoy our first love, make-up. What a legend!


Anyways, I wanted to tell you a bit about IMATS as I'd love to meet some other bloggers and beauty enthusiasts at the event. So what do IMATS say about themselves? Here it is...


"The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.


Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.

Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually—in London in January;  New York in April; Los Angeles in June; Vancouver, B.C. in July; Sydney in September and Toronto in November."

Sounds great right? So, how can you buy tickets? Well, the show in London will be held in Alexander Palace on the 3rd-5th of February. However, the 3rd is reserved for complete make-up geniuses (maybe one day that will be me!) so I'm attending on the Saturday the 4th and Sunday the 5th of February. General admission for both days costs £70 with a student price of £58... huge saving so make sure you have your student card to hand if you own one. After heading over to the IMATS website, if you decide that you only want to attend lectures on one of the two days, it will only cost you £45 or £40 for a student. 

Let me be honest and say that as I haven't been to IMATS before, I can't say whether it is worth this cost. HOWEVER, I can also honestly tell you that had I not obtained a press pass, I definitely would have purchased a ticket this year as I've wanted to go for a while.

IMATS London 2012 Keynote Speaker: Nick Dudman with Warwick Davis 

IMATS London 2012 Featured Bloggers: Pixiwoo

IMATS London 2012 Educator: Terry Barber   IMATS London 2012 Eduator: Neil Young

Now the nasty details are over, let me briefly run you through some of the features which really sold IMATS to me... MAC's Director of Make-Up Artistry Terry Barber, their Senior Artist Neil Young AND one of my favorite YouTube beauty gurus pixiwoo will each be presenting a lecture!!! On top of that, there are lectures on everything from Red Carpet Oscars-style and Editorial looks, right the way through to Bridal and even a Goblin Make-Up Demo from Nick Dudman (Harry Potter films veteran make-up artist) and actor Warwick Davis (THAT'S GRIPHOOK TO MY FELLOW HP FANATICS!!!) As if that's not enough, IMATS are also giving stalls to the likes of MAC, Tweezerman, Dermalogica, Illamasqua, MAC PRO, Naked, NYX, Obsessive Compulsive Cosmetics, Paperself, Sleek and tons more, so the shopping opportunities should be immense.


To conclude :) You can expect a ton of future posts between now and the show from me as I'm super-duper excited for my first IMATS experience. I encourage anyone who is into make-up in any capacity to purchase a ticket if funds allow, and if you do, perhaps we can meet up and hang out together? I'll need someone there to ensure that I don't collapse from all of the excitement... any takers? :D

I must say a great big 'Thank you' to Melissa at Make-Up Artist for giving me this opportunity, I literally can't wait :)

Will you be attending IMATS? What are you most excited about? Have any of you been to an event like this before?

Love 
gabriellasofia
x