IMATS 2012... My Plans For IMATS...

IMATS is just two days away now and I'm getting mixed emotions... I'm absolutely dazzled at the idea that HauteFuture, a blog which was just an idea this time next year, has been invited as press for one of the largest international make-up conventions the globe has ever seen. I feel so lucky! I'm super excited, but also kind of nervous as I've never been to IMATS before and I know it's a huge beauty cult event and I don't want to look like a total amateur... not least because I've written myself a little itinerary of the seminars I'd like to attend. Is that a bit nerdy? Nonetheless, here are the seminars I'm hoping to hit, in amongst the shopping and a cheeky visit or two to the VIP section which I referred to in my previous IMATS blog... I've borrowed the seminar descriptions and photographs from the IMATS website.

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Saturday


9.30am - I need to collect my Press Pass from the IMATS registration team

11.45am to 12.45pm - Cover FX presents DAVID ALLAN JONES 'Complexion Fundamentals from Runway to Editorial' International fashion make-up artist David Allan Jones will discuss the importance of creating beautiful, luminous skin for runway and editorial. He will discuss ways to integrate CoverFX products into your kit to ensure your models have picture-perfect skin. His extensive make-up work on the runways of New York, Paris and Milan—as well as his editorial make-ups in leading fashion magazines such as ELLE Italia, Flair, Tatler, Wallpaper and Harper’s Bazaar—have earned him international recognition. At LONDESBOROUGH ROOM STAGE.

1pm to 2pm - Make-Up Artist magazine presents FEATURED SPEAKER LAN NGUYEN 'Beauty Make-up for Fashion and Editorial' Join Lan Nguyen as she discusses the importance of teamwork in the fashion industry, the collaborative process and on-set etiquette. Nguyen’s demonstration will feature editorial and runway looks created with a mixture of products and textures. She will break her process into quick, easy steps, transitioning from natural looks to a few of the fashion looks she created for previous shows. At PALACE SUITE STAGE.

2.45pm - 3.45pm - Make-Up Artist magazine presents ANN BUCHANAN (Hugo), MARK COULIER (The Iron Lady), NICK DUDMAN (the Harry Potter series), DAVID MARTÍ (Gainsbourg: Ve heroique), BJOERN REHBEIN (Anonymous) and MONTSE RIBÉ (Gainsbourg: Ve heroique) 

'Oscar Panel Discussion' 

J

oin Leonard Engelman and this group of Oscar-winning make-up artists as they discuss the Academy Award process, from presenting their work at the bake-off to walking the red carpet. Moderated by Make-Up Artist magazine publisher and IMATS Director Michael Key. At MAIN STAGE

4pm - 5pm - Make-Up Artist magazine presents KEYNOTE SPEAKER VALENTÉ FRAZIER 'Red-Carpet Make-up: Essential Tools and Techniques' IMATS London 2012 Keynote Speaker Valenté Frazier is an Emmy Award-winning make-up artist with celebrity clients including Tyra Banks, Iman, Rihanna, Kerry Washington and Ciara. From a radiant canvas to the perfect pout, Frazier will reveal his expertise in crafting a camera-ready look by sharing the tips, techniques and Hollywood beauty tricks he uses onAmerica’s Next Top Model and with his A-list clients. At MAIN STAGE.

Sunday

11am - 12pm - Royal & Langnickel Brush Mfg. presents KEVIN JAMES BENNETT 'Techniques and Tools' A superior make-up application is determined by artists’ technical skills and the quality of their tools.  Emmy Award-winning artist Kevin James Bennett demonstrates a fashion- forward look using the techniques and tools that help him create beautiful make-up, time after time. At OPEN FORUM STAGE.

12.15pm - 1.15pm - Crown Brush presents ELESSA JADE of Pursebuzz.com 'Brush Essential Confidential' Make-up brushes are an essential part of any kit, and learning the fundamentals of proper brush application will put you ahead of the curve. Find out what makes an ideal brush, which brushes all make-up artist need in their kits and how each brush creates a different look and finish. Elessa Jade will also show you how to repurpose your brushes in a way you have never seen. At PALACE SUITE STAGE.

1.30pm - 2.30pm - EVE PEARL presents 'HD Bridal Beauty: From Natural to Hollywood Glamour'' The bridal industry is one of the most important and consistent sources of income for make-up artists. Emmy-winning artist and author Eve Pearl focuses on the bride and wedding party, paying special attention to skin tone, color theory and the EVE PEARL® method. Pearl shares her special way of applying eyelashes, creating a natural facelift, remedies for dark circles, blemishes, tattoos, scars and more. Learn how to coordinate bridal trials, book jobs, create bridal contracts, what to charge for services, preparation and organization. Learn how to achieve a long-lasting look on all skin tones, step-by-step corrective make-up techniques and how to advertise and promote your services to brides. At OPEN FORUM STAGE.

3pm - 4pm - Make-Up Artist magazine presents SAM and NIC CHAPMAN aka PIXIWOO 'YouTube Guru Q&A' Sam and Nic Chapman, aka Pixiwoo, share the must-have items in her make-up kits and their favorite make-up treasures. They will also answers questions on topics ranging from favorite brushes to make-up application tips to how to get started as a make-up artist or YouTube guru. Pixiwoo have nearly 430,000 subscribers and their videos have been viewed almost 75,000,000 times! www.youtube.com/user/pixiwoo At PALACE SUITE STAGE.

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So I know that may be a ridiculously ambitious itinerary... I don't know how far apart these stages are based or how over-subscribed they will each by, but I'm hoping to at least make it to three of those things per day, so we'll see how it goes! 

Are you going to the International Makeup Artist Trade Show? Have you ever been to a similar event? Which seminars would you go to, given the chance?

Expect OOTD posts to come and hopefully a haul or two also... I'll be posting a full write up of each day too, so hopefully it will all go well and I'll have awesome stuff to report. I literally can't wait!

Love

gabriellasofia

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